Jollyes enjoys record Christmas as sales surge

Jollyes reported a “record-breaking” Christmas as sales soared over the festive season thanks to its ongoing expansion strategy.

Like-for-like sales for the pet supplies retailer surged 13% in the five weeks to 31 December, which it attributed to its continued investment into value and services.

Jollyes reported its strongest-ever seven-day trading period in the final week before Christmas day, with almost 45% more shoppers than the previous year and 26% on a like-for-like basis.


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The retailer said it was on track to open its 100th store in early March as it shared the locations of its next three store openings in Belfast Connswater, Newport and Rotherham.

Jollyes CEO Joe Wykes said: “Christmas saw us continue to fly, delivering market-leading trading both in stores and online as we brought our special combination of expertise, service and value to UK pet parents.

“We’re looking forward to trading from 100 stores for the first time and continuing to invest in 2024 in building a platform for even more growth in the months ahead.”

In December, Jollyes’ private equity owner Kester Capital was understood to be considering a sale of the retailer for more than £100m as it worked with financial advisors at Houlihan Lokey on “strategic options” for the business.

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