The Body Shop has become the first global beauty brand to achieve 100% vegan product formulations across all lines.
The beauty retailer has had its ranges – skincare, body care, haircare, makeup and fragrance – certified by The Vegan Society as 100% vegan just two years after it set itself the target.
To celebrate the accreditation, The Body Shop has launched its ‘Not Yes! Another vegan’ campaign recognising and owning the eyerolls that often accompany this type of news.
The vegan cosmetics industry is predicted to grow 6.31% every year for the next five years and reach £19bn ($24bn) by 2028.
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The Body Shop chief executive Ian Bickley said: “We did it! Every single product formulation from The Body Shop is now certified by The Vegan Society.
“We know that vegan beauty matters to millions of people around the world, and we’ve worked tirelessly to achieve this huge milestone.
“We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. We have now achieved another global first.”
The Vegan Society director of business development Chantelle Adkins added: “Today we are extending a massive congratulations to The Body Shop for achieving 100% of their product formulations being vegan and certified with The Vegan Society’s Vegan Trademark.
“This has been a massive project for them and showcases their commitment and dedication to vegan beauty.
“We hope that this significant step sets a global standard for other beauty brands to follow and inspires further change to reduce animal use and exploitation across the industry.”
The Body Shop was bought by private equity investor Aurelius Group for £207m in November after its owner Natura & Co put the retailer up for sale to shore up its balance sheet.
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