THG is planning to slash 160 jobs across its marketing, sales and warehouse teams.
Around 60 marketing and sales roles are set to be cut at the online and tech business.
It has started a consultation to axe jobs at Ingenuity, its ecommerce services platform, that will run until the middle of March.
Additionally, the group is planning to slash around 100 roles at its Warrington warehouse after the automation of its factories.
An internal email to workers, initially reported by the Warrington Guardian, read: “Subject to consultation, The Hut Group is proposing to reduce the number of employees employed in the Omega site.
“688 employees will be placed at risk, with our current proposal being that circa 100 employees be made redundant.”
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Commenting on the Ingenuity job cuts, a spokesman said it was “committed to reviewing operational efficiency across the business, in line with its strategic pivot towards larger enterprise clients”.
He added: “Subject to the ongoing consultation process, these changes will likely result in a number of redundancies.
“Whilst this is regrettable, THG will support all colleagues affected by these changes, including exploring redeployment opportunities across the group where appropriate.”
The news comes as the ecommerce business has been investing in the automation of in its UK warehouses, which has caused some shift pattern changes in its Warrington warehouse and several brands moving to the Manchester Icon site.
THG reported its best quarter of the year earlier this month, as sales edged up 1.1% to £597.9m across the golden quarter.
The business was boosted by strong sales across its beauty division including Cult Beauty and Perricone MD, which delivered growth of 2.6% to £387m in the quarter.
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