Aldi has cut prices across its fruit and vegetable range to make “healthy and varied diets affordable for all”.
The discounter has lowered the price of selected fresh produce including apples, berries, carrots, chestnut mushrooms, grapes, tomatoes, onions, shallots, oranges and ready-to-eat salads.
It marks the biggest round of cuts that Aldi has launched this year so far, representing around a quarter of the discounter’s produce range. More than 50 products will drop in price by an average of 7%.
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It comes as recent research by the discounter found that the average UK adult only eats their five-a-day four times a week.
As a result, the supermarket has also compiled a set of recipes using different fruit and vegetables to inspire the nation when cooking, including a spiced swede soup; spinach, sweet potato, pomegranate and avocado salad; bacon, mushroom and asparagus risotto; and a mango, melon and ginger smoothie.
Aldi managing director of buying Julie Ashfield said: “This year we’re aiming to cut more prices than ever before – helping our customers access the lowest prices possible.”
The discounter held its position as the UK’s cheapest supermarket this month, as consumer watchdog Which? found that a 72-item basket cost £129.24 at Aldi – over £40 less than Waitrose.
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