Exclusive: THG Ingenuity CEO resigns after 2 years

THG Ingenuity chief executive Vivek Ganotra has left the business after two years at the helm.

With 20 years of digital commerce experience as a brand owner, Ganotra first joined the Manchester-based technology firm back in June 2022, leading a 4,000-strong division of the THG group.

A spokesperson for the group confirmed the news, saying: “We thank him for his contribution to the business and wish him every success in his future career.”

Speaking to Retail Gazette last year, Ganotra admitted that THG was the first organisation he’s worked at that is truly digitally native.


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Prior to the most recent personnel change, back in January THG appointed “successful technology and payments entrepreneur Alistair Crane as its first chairman to support plans to accelerate growth in core markets including the US”.

Crane, who joined the business at the start of the year, has extensive experience working with brands and a proven track record in founding, scaling and exiting ecommerce businesses in the UK and US over a 20-year career.

THG said at the time that the appointment would support the next stage in Ingenuity’s development “following its pivot towards more complex, higher-margin Enterprise clients, which gathered pace in 2023”.

On Crane joining the group, THG chief executive Matt Moulding said: “I’d like to welcome Alistair to Ingenuity and the wider THG business and we’re looking forward to benefiting from his drive and experience.

“He has spent his career building digital brands and scaling high-growth businesses, so he is the perfect candidate to help Ingenuity expand across core markets.”

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