Pets at Home has signed a new multi-year partnership with media and entertainment group Global as it bags a prime-time sponsorship slot on Heart Radio.
The pet specialist will sponsor Heart Drive, which broadcasts every weekday from 4pm to 7pm with presenters JK & Kelly Brook, Vicky Pattison, and Rich Clarke.
The retailer said the messaging will provide listeners with advice and inspiration “for all their pet needs”, as well as opportunities to share stories about their furry friends.
As part of the partnership, Pets at Home has access to Global’s comprehensive portfolio, including audio, outdoor and its presenters.
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Pets at Home managing director Madeline Shaw said: “We know just how much joy pets bring to people’s lives – none more so than at the end of a busy working day.
“We are delighted to be keeping the nation company every weekday afternoon, showcasing our incredible expertise and range of products and services.
“The Heart Drive audience is closely aligned to our core customer, so it’s the perfect platform for us to demonstrate how Pets at Home can support every pet and every pet owner. We can’t wait to inspire the millions of listeners that tune in each afternoon.”
Global commercial partnerships director Jenni Lees added: “Heart’s Drive network has the perfect audience for Pets at Home.
“Additionally, Pets at Home shares Heart’s feel-good spirit and I know that the content we’re creating together will help our presenters turn up even more of the feel good right across the UK.”
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