Ocado Retail has struck a deal with rapid grocery delivery service Getir, which has beaten a retreat in the UK, to send communications and promotions to its former users.
Former customers were sent emails urging them to switch to the online grocer’s own rapid service Zoom by Ocado, The Grocer reported.
Recipients were told Zoom offers “the same smart shopping experience” as Getir, but with “five times the choice” and “the best of M&S”.
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They also received a 25% off discount and free delivery on their first Zoom by Ocado order.
Customers of Gorillas – which Getir acquired in 2022 – were told the service “won’t leave you hanging” and that “we’ve even bagged you 30% off your first shop and three months of free deliveries” with Zoom.
Emails were sent to all Getir and Gorillas’ opted-in customer base, with customers outside of Zoom’s coverage areas directed to Ocado.com instead.
Ocado head of Zoom Gemma McIver told the publication: “As Getir and Gorillas exit the UK, we’re pleased to be offering their customers a chance to try Zoom by Ocado.
“With a huge range of products, including M&S food, delivered in less than 60 minutes, we’re confident they’ll love the service.”
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