Developer Shaftesbury has launched a new “groundbreaking” Christmas light scheme for London’s Carnaby Street this year.
The ‘Into the Light’ display, which will be switched on 7 November, will see large star installations at gateways on the street, alongside 60-metre-long sculptural light forms suspended along the street.
It will feature more than 60,000 fully programmable LEDs to offer a “first-of-its-kind approach for lights in London”.
Designed to enhance the shopping and dining destination and the overall visitor experience, the installation will also feed into Kingly Court.
The lights will be powered by energy from renewable sources and will be a fixture of Carnaby Street Christmas for at least five years. The landlord added that the scheme can be adapted each year.
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Shaftesbury Capital executive director Michelle McGrath said: “Soho and Carnaby Street has an incredibly rich history of innovation, design and positively connecting with people.
“The new Christmas lights scheme on Carnaby Street, right in the heart of the west end, embodies this, with a long term investment which takes a creative and more sustainable approach.
“As with our other destinations, we passionately believe that this beautiful, well-designed and high quality lighting scheme with a longer term vision for Carnaby Street will build cherished Christmas experiences which inspire and excite Londoners and visitors alike.”
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