Hamleys has unveiled its highly anticipated 2024 Christmas window display on Regent Street, London.
The toy maker’s festive display celebrates the magic of three popular franchises: Harry Potter, Paddington Bear, and Wicked.
All windows across the flagship feature scenes from these famous stories in a bid to captivate passers-by.
The official unveiling event, which included live performances from Wicked’s Glinda the good witch and carol singalongs, also saw the debut of a collaboration with Haribo, as 2,000 sweet treats were handed out to families.
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The toy retailer’s holiday festivities continue with interactive events, including meet-and-greets with Santa and workshops.
Last month Hamleys revealed its top toys for Christmas 2024, according to its expert buyers.
The list includes characters from film favourites, such as Stitch ‘Crack Me Up’ plush and Moana singing doll. The Lego Transformer Bumblebee and Bulldozer stunt bounce car also feature.
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