Watches of Switzerland Group has joined forces with The King’s Trust to become the headline sponsor of its 2025 change a girl’s life campaign, ahead of International Women’s Day on 8 March.
On 6 March, the luxury watch specialist will support the campaign with nationwide ‘brilliant breakfast’ fundraising events – designed to support young women in the UK by hosting breakfasts.
The campaigns raise funds to give women a working future via training courses with potential employers, access to job opportunities and skills to start a business.
The watch retailer, who has has supported the Kings Trust since 2019, will host events across its Goldsmiths, Mappin & Webb, Watches of Switzerland and Mayors showrooms in both the UK and US to support the campaign. It will also bring together celebrity ambassadors, influencers and clients to raise funds for the organisation.
During March, Watches of Switzerland will partner with two of its female-led jewellery brands – Pasquale Bruni and Kiki McDonough – which will donate 5% of its sales by the Watches of Switzerland group in the UK to support the campaign.
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The company’s jewellery brands Goldsmiths and Mappin & Webb will also donate 5% of sales from their floral inspired jewellery collections in March.
Additionally, the retailer is providing young women from The King’s Trust the chance to explore careers in retail.
The group will host a marketplace event at its Leicester headquarters, where young women who have set up a business via the trust’s enterprise programme will be able to show their products to staff.
Watches of Switzerland Group CEO Brian Duffy said: “We are honoured to be the headline partner of the Change a Girl’s Life campaign this year.
“Empowering young women is pivotal, and we are committed to driving meaningful change by harnessing the collective power of brands and businesses.”
In December, Marks and Spencer pledged to train and support nearly 2,000 hard to reach young people through its Marks & Start programme over the next three years, under its multi-year strategy with The King’s Trust.
Tesco also recently expanded its Stronger Starts Apprenticeship programme, with the scheme designed in collaboration with Lifetime Training and the King’s Trust.
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