Pets at Home is set to launch exclusive pricing for loyalty members as the retailer overhauls its promotions.
The pet specialist has rebranded its offers to “Pets Club Pricing”, which is currently available to all shoppers.
It marks the first of a two-stage change to its promotions, which it hopes to transition to member-only pricing towards the end of the year, Retail Week reported.
Pets at Home said the new approach would allow it to offer shoppers a higher level of personalisation and savings.
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The retailer’s chief customer officer Kathryn Imrie said: “At Pets, we’ve been rewarding our Club members for over 10 years.
“Pets Club helps customers with everything from specialist advice and guidance on navigating important milestones, to reminders that it’s time to stock up on favourite items, as well as nose-to-tail vet checks.
“Pet Club Pricing is the next, exciting, step in our customer proposition. We’re taking the value customers know and love from us at Pets and combining it with the personalisation our Pets Club already offers and that 8.2 million people are already benefitting from.”
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