Frasers Group has acquired online technology retailer Ebuyer out of administration.
The digital marketplace, which sells CPUs, motherboards, laptops, televisions and monitors, will join Frasers’ growing portfolio, which includes Game, Studio Retail and Sports Direct.
Ebuyer was snapped up via a pre-pack deal this week after it faced a winding-up petition over the weekend from its landlord Urban Logistics Acquisitions 6 over unpaid rent.
The retailer had plunged to an operating loss of £1.8m in the year to 31 December 2023, down from a pre-tax profit of £104,000.
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At the time, the company stated the market for electrical products and components had “declined further” after its sales fell from £174.2m to £136.5m.
The etailer continued to struggle financially in the years that followed despite a wave of cost cutting and staff layoffs.
FRP Advisory partner Tony Wright said: “Frasers Group has an established record of successfully taking retail brands forward and unlocking their potential.
“Ebuyer is a recognised name in the consumer technology space, and this transaction provides a platform it can use to reestablish its position as one of the UK’s largest PC components retailers.”
Frasers Group has been contacted for comment.
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