Toy store chain The Entertainer is launching its first outlet store next week at Dalton Park, County Durham.
The 2,000 sq ft site is set to open on 4 October and will sell a selection of the retailer’s brands at discounted, outlet prices.
The new store will stock an exclusive range of toys and games, including leading brands such as Lego, Barbie and Paw Patrol, alongside its Early Learning Centre and Addo private label ranges.
To mark the occasion, Paw Patrol’s Marshall character will be in the store from 10am-3pm for photo opportunities with fans.
The Entertainer is also offering shoppers the chance to win a trolley dash experience on the store’s opening day. The experience will give one customer the chance to fill their trolley with as many toys as possible within one minute, to take home for free.
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The Entertainer group CEO Andrew Murphy OBE said: “The opening of our first ever outlet store is the latest in a series of exciting developments for The Entertainer and we’re excited to join the great line up of shops at Dalton Park.
“As the UK’s largest toy retailer, we’re delighted to be able to offer our customers even better value across the toys, games, puzzles and collectibles that they love.
“We can’t wait to welcome customers to our new outlet store – which we hope will be just the first in a series of outlet openings as we finish the year on a high.”
In May, The Entertainer opened its first ‘Generation 5’ store at Bluewater Shopping Centre, marking a new chapter for the toy giant.
The business also unveiled a new partnership with Disney earlier this month, which includes sponsorship of its Christmas gift guide for 2025.
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