Boden is set to open its second US store in Nashville, Tennessee this summer.
The 1700 sq ft store, which is located at Hill Center Green Hills, represents “the next step” in Boden’s growing physical presence in the US, according to the British clothing brand.
The news follows the launch of Boden’s first US store in Atlanta during November.
The Nashville store will feature a womenswear edit “designed to celebrate warm-weather dressing,” with a “vibrant selection of swimwear, bright linens and summer-ready dresses”.
The shop interior is set to “blend colour, British wit and craftsmanship” to create “a welcoming and uplifting shopping experience,” the retailer said.
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Boden chief commercial officer Katherine Danneberg said: “The response to our Atlanta store exceeded our expectations and reinforced our belief in the power of physical retail.
“Nashville felt like a natural next step — it’s a vibrant, style-conscious city with a strong sense of community.
“We’re excited to bring Boden to Hill Center Green Hills and continue building meaningful connections with our US customers.”
H.G. Hill Realty Company chair and CEO Jimmy Granbery added: “We’re pleased to welcome Boden to the Hill Center family.
“The brand’s distinctive style and strong customer following make it a natural fit within our curated mix of boutique and national retailers.”
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