Topshop is set to relaunch in Australia next year, after leaving the market in 2020.
The British retailer will return to the country via all of its 56 Myer department stores nationwide and online from February 2026.
The move comes after Topshop recently relaunched in the UK, Ireland, Denmark and France.
The fashion giant’s brand director Henrik Matthiesen said: “This partnership marks an important milestone as we reintroduce Topshop to the world – and now with Australia on the map.
“Working with Myer allows us to bring our renewed vision to the Australian market with energy, relevance and a stronger connection to how people want to dress today, all while building on Topshop’s iconic British heritage.”
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He continued: “We highly appreciate our cooperation with Myer – to us, they are the perfect partner to launch Topshop within Australia, and we are sure that their strong presence will benefit us as we re-enter the Australian market.”
Myer chief merchandise officer Belinda Slifkas added: “We are thrilled to welcome one of the most iconic and globally celebrated brands to Myer and we know the London look is popular right across Australia from Perth to Bondi.”
“As we continue to refresh and elevate our womenswear offering with globally relevant, fashion-forward labels, Topshop is the perfect addition to the Myer family.
“We’re seeing a growing number of younger customers choosing Myer, and with Topshop’s arrival, we’re confident this will further strengthen our appeal and deepen our connection with this customer group.”
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