Asos head of loyalty and customer engagement Macy Hong has left the fashion retailer.
The executive joined Asos in September 2022 under a strategy and operations role.
Prior to this, she worked for consumer services company Pollen as its senior strategy manager.
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After her appointment as the brand’s loyalty boss in April 2025, its Asos.world loyalty scheme launched in June 2025 and attracted over 1.6m members within six months.
Confirming her departure on LinkedIn, Hong said she had joined consumer electronics business Yoto this month.
The executive said: “I’m excited to share that I’ve joined Yoto as the director of acquisition, retention, ecommerce and Amazon.”
Asos has not yet reported a successor to Hong.
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