Very, owned by the The Very Group, has unveiled its new Spring/Summer campaign which is designed to “empower people when they take part in sports.
Titled ‘Very Ready To…’, the campaign is set against a backdrop of a “vibrant” cityscape and utilises a soft pastel palette with neon accents.
It features real moments and aims to capture how sport fits into peoples everyday lives
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It showcases items from Adidas, Asics, New Balance, Nike, Salomon, Sweaty Betty and Under Armour.
Katie Kinchin-Smith, head of brand at The Very Group said: “With a huge summer of sports ahead of us, featuring the likes of the World Cup, Wimbledon and the Commonwealth Games, now felt like the perfect moment to create a campaign that not only feels uplifting, inclusive and free from pressure, but one that reflects how sport truly shows up in life.
“By celebrating small, everyday moments of movement, the campaign breaks down the idea that sport is only for the already active. Instead, it positions it as something open to everyone – built on confidence, not comparison.”
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