Wax London has this week announced the opening of its first pop-up at Harrods.
The new space, located inside the Knightsbridge department store, marks a milestone for the British label, which has built its reputation around contemporary menswear, texture and craft.
The pop-up has been designed as a dedicated Wax London brand environment, featuring bespoke fixtures, a 75-inch 4K digital display screen and an illuminated Wax London logo.
To mark the launch, the brand has also created an exclusive Harrods edition of its Tellaro summer knitwear piece.
The limited-edition style has been reworked in ecru with beige broken stripe detailing, using a moss stitch base and a knitted pattern designed to mimic crochet squares.
The Harrods-exclusive Tellaro is priced at £165, with just 50 units available.
Wax London managing director Roger Wightman said: “The pop-up at Harrods is a landmark moment for Wax London.
“We wanted to create a space that feels genuinely ours – somewhere that reflects how we think about clothes, craft and our DNA.
“Harrods is the perfect environment for us, and we couldn’t be prouder to be part of their roster.”
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