ProCook has posted a sharp rise in annual sales and profits after new stores, stronger ecommerce trading and improved margins helped the kitchenware specialist outperform the wider market.
The retailer reported revenue of £85.5m for the year to 29 March 2026, up 23 per cent on the previous year, while EBITDA climbed 39.6 per cent to £12.5m.
Profit before tax rose 64.5 per cent to £2.5m, as ProCook benefited from a stronger gross profit margin, which improved by 170 basis points to 67.5 per cent.
The business said it had outperformed the UK kitchenware market by 20 percentage points, resulting in “significant” market share gains.
Retail revenue increased 23.1 per cent during the year, supported by like-for-like growth of 5.7 per cent and a string of new store openings. ProCook opened 13 stores during the period, ahead of its planned range of five to ten, taking its estate to 78 stores at year end after one planned closure.
Its ecommerce arm also delivered strong growth, with revenue rising 22.9 per cent. Like-for-like online sales increased 21.2 per cent, driven by higher traffic and increased average spend, while Amazon UK added a further 1.7 percentage points of growth.
ProCook also acquired a record 918,000 new customers, up 24.6 per cent year on year, taking its active customer base over the past 12 months to 1.4m.
It said growth had been supported by improvements to its product ranges, stronger seasonal campaigns, investment in social media advertising and the launch of a new store format across eight of its new shops.
ProCook chief executive Lee Tappenden said the brand’s direct-sourced, own-brand model was “clearly resonating” with shoppers.
He said: “We have driven excellent profitable, cash generative growth, significantly outperforming the market by expanding our store network, extending and refreshing our product range, and attracting more customers to our brand through lifestyle-led social campaigns.”
The retailer ended the year with a net cash position of £4.4m, up from £1m a year earlier, while free cash flow more than doubled to £3.5m. ProCook also extended its revolving credit facility to £15m, committed for three years to April 2029.
The company said it had made a strong start to its new financial year, with first-quarter FY27 revenue up 21.5 per cent year on year. Like-for-like sales rose 11.5 per cent, including ecommerce like-for-like growth of 27.9 per cent and retail like-for-like growth of 2.5 per cent.
ProCook plans to open between five and eight net new stores in FY27 and said it remained confident in delivering market expectations.
Tappenden added: “With just a 1.9 per cent share of our highly fragmented kitchenware market, we see many opportunities ahead and have clear plans in place to capture more share as we increase the awareness of our brand and continue to enhance the experience of shopping with us.”
ProCook said it remained on track to achieve its medium-term ambition of 100 stores, £100m revenue and a 10 per cent operating profit margin.
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