Football-inspired fashion is proving popular with shoppers during the World Cup, according to new figures from Debenhams Group.
The online retailer said football-related product sales at boohoo rose by 1,827 per cent between May and June, while searches increased by 600 per cent as the tournament gathered pace.
The company said interest also extended beyond replica kits. Its England Football T-shirt was its best-selling football-themed product during the tournament. While its England Football Strappy Vest saw a spike in demand following England’s opening win over Croatia.
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At Debenhams, sales of official football shirts increased by 481 per cent between May and June, while retro football shirt sales rose by 260per cent. Sales of England shirts were up 233 per cent over the same period.
A Debenhams Group spokesperson said: “Major sporting moments like the World Cup always create a real buzz, and that excitement naturally spills over into shopping habits.”
They added: “As England heads into the knockout stages, fans are turning to fashion to show their support – from official team shirts to football-inspired fashion.”
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