Lindt has opened a new concept store at Centre:mk retail destination in Milton Keynes.
The chocolate retailer has launched in a 1,670 sq ft boutique on Silbury Arcade, joining other premium retail brands such as Mint Velvet, The White Company, Space NK and Reiss.
The new store features the brand’s latest design concept, which offers guests an “immersive chocolate experience,” including Lindt’s pick and mix selection, exclusive gifts, and personalisation.
The boutique also houses “unique features and trending flavours,” including Tokyo Style Chocolate Matcha and Strawberry, and Lindor Cherry Blossom.
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Lindt retail, D2C and ecommerce director Faythe King said: “We are thrilled to be opening our latest Lindt store in Centre:mk.
“Our boutique format has performed strongly to date, and we are confident it will resonate with Centre:mk’s extensive catchment.”
Centre:mk’s centre director Kevin Duffy added: “Lindt’s opening marks continued investment in Centre:mk by leading brands, and is further evidence of our commitment to providing guests with even greater choice and inspiration.
“Lindt is a great complement to our existing range of premium and aspirational brands, and is yet another signal of our position as the number one destination in the region and a top ten centre in the UK as a whole.”
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