German luxury technology brand Loewe has opened a new concept store at Harrods, London.
The launch marks “a significant milestone” in the retailer’s international expansion strategy and “further strengthens” its position at the intersection of luxury, design, and technology, according to Loewe.
Located on the department store’s fifth floor, the new space offers customers an “immersive introduction” to the Loewe portfolio and “a refined lifestyle experience”.
The store showcases the brand’s latest televisions, audio solutions and coffee machines, which reflect “a design philosophy where technology seamlessly integrates into contemporary living”.
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Loewe CEO Aslan Khabliev said: “Opening at Harrods represents an important milestone in Loewe’s continued international growth and reflects the increasing desirability of the brand within the global luxury landscape.
“Following a remarkable year for Loewe, driven by the successful launch of Loewe leo, the continued momentum of our television portfolio, and the expansion of our lifestyle ecosystem, this new retail concept is a natural next step in our ambition to establish Loewe within the world’s most prestigious luxury destinations.”
He continued: “Today’s consumers are looking for products that combine technology, design, craftsmanship, and emotion.
“The strategy is to create meaningful brand experiences through carefully selected partnerships that reflect Loewe’s heritage and future vision.
“Harrods is one of the most iconic luxury destinations in the world and therefore the perfect home for this next chapter.”
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