London-based womenswear brand Jigsaw has witnessed a jump in ecommerce, in-store, concession and international sales, as its turnaround continues.

Online sales jumped 21 per cent, comprising a 19 per cent increase in the UK and a 48 per cent uplift internationally.

Store sales increased 6 per cent overall,  11 per cent on a like-for-like basis. While, concession sales provided a 47 per cent boost.

Tikki Godley, MD of Jigsaw, said: “This season is further evidence that our turnaround is working. Customers are watching their wallets right now, but still choosing Jigsaw.

“We have focused relentlessly on making the product better and more distinctive, while bringing greater discipline to how we buy, trade and operate.”

Jigsaw is now looking to the States and store expansion for further success.

It will launch its Autumn/Winter 2026 collection through the Nordstrom and Macy’s marketplaces, in partnership with Refined Networks.

Glasgow is home to its latest UK store, which opened at the end of July. The launch comes after Jigsaw hired former Ted Baker global retail director Chris Browne as its new retail director in April, as it ramped up its plans to grow its physical footprint across the UK.

Browne joined the business to lead the next phase of its bricks-and-mortar expansion, with Jigsaw having instructed property agency Colliers to find 10 new store locations in Central London and across the UK.

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