H&M Kids has teamed up with Morris & Co for a childrenswear collection centred on “reimagined heritage”.
The collection features smocked dresses, matching sets and scalloped collar blouses in Morris & Co’s Strawberry Thief print as well as botanicals, birds and floral prints.
It utilises texture such as brushed knit, corduroy and wool-mix and a colour palette of taupe, ivory, chestnut, dusky pink and deep teal.
According to the brand, the collection is both “nostalgic and new” and captures the feeling of an English autumn.
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Sofia Löfstedt, head of kidswear design at H&M said: “Our collaboration with Morris & Co. takes the storytelling of Strawberry Thief and brings it into everyday kidswear – pieces that feel rooted in craft but ready for real life. Together, we’ve created a collection that is about heritage made playful.”
Jessica Clayworth at Morris & Co said: “Strawberry Thief is all about celebrating the small, wild details in daily life, which felt like the perfect starting point for a children’s collection.
“The story of thrushes visiting the kitchen garden of Morris’ countryside home is an idyllic fairy tale in itself, and working with H&M brings these designs to a new generation, in pieces made to be worn, loved and lived in,” says
The collection will launch on 8th October in selected markets online.
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