Ted Baker’s new ‘Tailored’ concept store launches today (02 October), dedicated to menswear, the store is the brand’s return to standalone retail.
Located in London’s financial district, the new site features its tailoring collection which is rooted in the “traditions of British tailoring”.
According to the retailer, the new store brings the brand to life through an “immersive retail environment” and features “unexpected details and characterful touches”.
Henry Stupp, president, Lifestyle EMEAI at Authentic, the brand’s owner said: “This opening is an important milestone for Ted Baker in its home market and a reaffirmation of the brand’s British heritage and the enduring relevance of the category where it all began.”
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“We’re building on the qualities that have long distinguished Ted Baker, its approach to tailoring, craftsmanship and distinctly British point of view, while evolving the brand for today’s consumer. London is the natural place to begin, and we see this opening as a defining step in the brand’s next chapter.”
The brand has highlighted that the opening of the store marks the next phase of its UK retail strategy.
“Having designed and produced Ted Baker suiting for many years, Suit Direct has a deep understanding of the brand and its distinctive approach to British tailoring,” added Tim Murphy, CEO of Suit Direct.
“Ted Baker Tailored represents an exciting new chapter in that partnership – bringing together our expertise in craftsmanship, attention to detail and contemporary style in a dedicated retail space. We’re proud to bring this new experience to London and look forward to welcoming customers.”
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