Aldi crowned champion of social media over Xmas period

// Asda claimed the highest average engagement per post with over 500 impressions

// Sainsbury’s was the worst-performing supermarket with just over 5,000 total engagements in December

Aldi has been named UK’s “best-performing” supermarket on social media over the Christmas period, according to social media management platform Maybe*.

The discounter led the way with more than 170,000 social media engagements in December, an average of 5,678 per day across social media platforms, Facebook, Twitter and Instagram.

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