An ‘Innocent’ mistake: ‘Greenwashing’, photo fails and new marketing campaigns

// Read more on Grocery Gazette

“As a brand and business, we have a very important role to play in helping change consumers’ behaviour around the environment and the climate crisis,” Innocent Drink’s group marketing director Kirsty Hunter told Grocery Gazette.

“We can’t be too scared to act. The last thing we want is a situation when none of us do anything.”

Earlier this week, Hunter was at London’s Trafalgar Square with managing director of UK and Ireland, Sam Akinluyi, who joined the FMCG giant just 10 months ago, having previously held senior positions at Nestlé, General Mills and Mars.

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