Your marketing and pricing teams may not be as aligned as you think.
Alignment between your marketing and pricing teams is essential to building a cohesive price strategy that elevates consumer perception and increases market share.
And yet, data suggests a disconnect between these teams when it comes to key pricing and price perception strategies.
And that disconnect can lead to costly mistakes like ineffective promotions, conflicting measures of success, and differing views on top strategic priorities.
This new report dives into the findings from a recent survey of over 300 retailers in major European and North American markets.
Inside you will find the factors driving this price perception misalignment and the remedies for improving disjointed pricing experiences and building a cohesive strategy.
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