People are tightening their belts as living costs soar. More consumers are evaluating whether a purchase is essential or simply a nice-to-have that can wait.
How can marketers overcome economic factors out of their control?
We asked over 2,000 online buyers how inflation has affected their spending habits—and compiled a series of tactics to help marketers succeed in the current economic climate and beyond, including:
- The new mindset needed for customer acquisition
- Easy-to-use templates for tailored and timely interactions
- 6 effective customer loyalty programmes
