Signs directing shoppers to Tesco’s reduced price products have been rolled out to 300 more stores.
The move, designed to help shoppers find discounted products more easily and reduce waste, could be expanded to even more sites, according to the grocery giant.
The discounted supermarket range features products, including fresh produce nearing its expiry date and end of season items.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Tesco group quality, technical and sustainability director Claire Lorains said: “Our customers are always on the lookout for great value food, and our rebranded ‘reduced in price, just as nice’ signage makes it easier than ever to spot a short-dated and top-quality bargain”.
The signage was originally brought out last October, after a survey found shoppers would buy more yellow sticker food items if the area where they were placed looked nicer.
A YouGov survey commissioned by Tesco at the time revealed 69% of customers were actively looking for discounted items and 33% were doing so more often.
Click here to sign up to Retail Gazette‘s free daily email newsletter
