Primark is freezing prices on hundreds of kids’ clothing essentials this year, as a raft of retailers hold steady on their back-to-school pricing.

The high street fashion retailer said it was keeping items including jeans, joggers, long-sleeved t-shirts and jackets at the same price as they were in 2021.

The initiative means customers can pick up a kids’ outfit consisting of a long-sleeved t-shirt, leggings and zip through hoodie for just £8.30.

The price freezes will apply to selected kids’ clothing available both in store and on its click-and-collect service, which is currently available in 57 stores in England and Wales.

Primark director of kidswear Gavin Daniels said: “We know that buying for your kids never gets easier, as they continue to grow and kids’ clothing really needs to go the extra distance.

“That’s why we’re locking in great value by freezing our prices which we hope will take away some of the pressures on families’ finances at this time of year.

“Our message to any worried shoppers this year is simple: At Primark, you’re guaranteed great value and style at super-affordable prices, with the added reassurance that our clothes are made to last.”

Primark’s move follows that of Clarks and M&S, which both vowed to not increase prices on their back-to-school offer.

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