Social commerce facilitates brand and product storytelling, creates authentic direct-to-consumer dialogues, and drives incremental sales. According to a new report from Retail Economics, it is set to double in value in the next four years to be worth almost £16bn by 2028.
Rhys Harbinson, DTC Multichannel Manager of Sportswear giant PUMA, presents in conversation with Gustavo Mondo, Head of Fashion Key Account Management at TikTok Shop UK his path to success. We are exploring the right affiliate strategies, the power of TikTok LIVE shopping and how to create a good shoppable video. Is social commerce a solution for everyone? And what does it take to make it?
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