Beauty and skin-care brand Clarins has unveiled its latest pop-up experience, ‘Radiance’ in Westfield, London, showcasing the brand’s Double Serum foundation.
Designed by creative brand experience agency Backlash, the experience ran from 20 to 22 February and was located on the ground floor of the shopping centre.
Visitors to the pop-up could get colour-matched, visit the firm’s photo booth and win prizes. The first 50 visitors were granted a free goodie bag.
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The experience will also be running in Manchester at The Trafford Centre from 28 February to 1 March and Eldon Square in Newcastle from 7 to 8 March.
Carina Periera-Garcia, senior art director at Backlash said: “With 37 shades of Double Serum Foundation, the activations needed to be about discovery. For us at Backlash, the priority was to create an experience that promotes Clarins shade matching while still delivering a beautiful space with additional touchpoints that link to the propositions of the product.
“Retail offers something that digital spaces can’t. Expert consultation, product trial, immediate purchase possibilities and content-led moments and that’s exactly what we did, creating a pop-up that is both product-led and a content moment from the outside and in.”
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