Menswear fashion brand Hackett has unveiled a new campaign, which celebrates “a man shaped not by one achievement, but by the experiences that made him who he is”.
It stars model David Gandy.
Titled ‘The Journey of Man’, the marketing drive explores the idea that “a man is not defined by his destination, but by the journey he takes”.
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The campaign was shot in the Al Qudra Desert near Dubai. According to the brand, the desert reflects life’s path “open, unpredictable and transformative”.
It used an elegant colour palette – rich navies, coastal blues with accents of terracotta, dusty pink and greens and is centred around the brands Nº14 Savile Row line.
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