Lindt & Sprüngli has opened a new chocolate shop in Manchester’s Trafford Centre.
The store, which launched on 28 May, comprises the city’s second Lindt chocolate shop with the first based in Manchester Arndale Centre.
The opening marks a milestone for the Swiss chocolatier and its expanding UK footprint as its 30th store.
The 1,200 sq ft store houses offerings and features such as Lindt’s pick and mix selection, exclusive gifts and personalisation, and the chance to sign up to the retailer’s MyLindt Rewards programme.
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To celebrate the opening, a host of Lindor products were handed out to visitors as well as goodie bags for its first 250 customers who made a minimum purchase of £15.
Lindt and Sprungli retail D2C and ecommerce director Faythe King said: “We’re thrilled to be opening our 30th Lindt chocolate shop to bring the exquisite taste of Lindt to one of the nation’s major shopping destinations.
“Visitors can enjoy a premium chocolate paradise with a feast for all the senses and unique offerings from our exclusive pick and mix flavours and personalised gifts for that extra special touch, only available in store.
“Opening just in time to explore our irresistible limited-edition products for spring summer!”
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