Samsung Electronics has collaborated with Warner Bros. Pictures and DC Studios to celebrate the release of Supergirl in cinemas.
As part of the partnership, Samsung has launched a Samsung Micro RGB TV sweepstakes in collaboration with electronics retailer Best Buy in the US.
It also hosted fan experiences in the US and UK, including a pop-up at Phonica Records in London. The pop-up showcased Samsung 2026 home audio and TV range through film-inspired spaces.
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Hun Lee executive vice president of visual display business at Samsung Electronics said: “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”
Samsung Art Store has unveiled a limited-edition Supergirl collection which will be available until March 8 2027. The collection includes 15 digital artworks from DC Comics.
Julie Moore, head of global brand partnerships at Warner Bros. Pictures said: “The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens.”
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