Resale marketplace Depop has unveiled its newest campaign starring Zara Larsson, with the multi-platinum artist also providing an exclusive edit featuring 20 to 30 pieces.
Launching at 1500 EST on 21 July, the shop is curated from the pop artist’s personal wardrobe, alongside upcycled merchandise and “one-of-a-kind fashion finds” including designer pieces.
Offered at attainable price points, the collection gives fans the opportunity to own a piece of Larsson’s personal style while embracing the creativity and circularity that define the Depop community. All proceeds will be donated to charity.
“Zara has an incredible eye for style because she approaches fashion with curiosity rather than rules,” said Steve Dool, brand and creative director at Depop.
“Her mix of vintage, emerging designers and personal treasures feels effortless, and that’s exactly the spirit of Depop. This campaign isn’t just about people mimicking what Zara wears. It’s a celebration of the creativity and individuality that comes from discovering fashion that’s uniquely your own, and having a little fun with it.”
Additionally, a four-part content series directed by filmmaker Dave Meyers aims to highlight how creativity and second-hand fashion come together effortlessly.
The campaign was shot in Sweden and draws inspiration from Larsson’s own approach to fashion: “expressive, instinctive and always uniquely personal”.
The campaign is designed to reflect the changing landscape which sees consumers remixing eras, references and identities into something entirely their own.
“Fashion has always been one of the ways I express myself,” commented Larsson. “I love mixing vintage with newer pieces and finding things that feel unexpected.
“That’s why I’ve always loved Depop. There’s something really exciting about discovering an item that nobody else has, and I wanted this campaign to capture that feeling in a way that felt playful, fun and true to me.”
Earlier this month, the Competition and Markets Authority cleared eBay’s proposed purchase of Depop from Etsy, following an initial investigation.
Depop is expected to retain its name, brand and standalone platform once the transaction is completed.
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