The Very Group has named Beckie Crane-Stanion as its new marketing director.
Prior to joining The Very Group, Crane-Stanion was consultant global brand director for jewellery brand Abbott Lyon. She has also worked at Frasers, working alongside the CEO Michael Murray to “reimagine brand experience”. Her previous experience also includes role with UEDA, the FA and NFL.
Sam Wright, chief customer and commercial offer at The Very Group, commented: “Our customers are at the heart of what we do and we’re proud to be able to offer a great range of products with flexible ways to pay across our department store.
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“Beckie has joined the business at an exciting time as we go into the next iteration of our brand journey, aiming to increase reach and grow our brand even further.”
Crane-Stanion’s responsibilities will include overseeing brand, creative and marketing strategy and supervising customer engagement across all key channels. She will also be in charge of managing teams across brand, marketing and Hellostudio- the firm’s in-house creative agency.
Beckie Crane-Stanion, marketing director at The Very Group, added: “I’m incredibly excited to join the team at Very. It’s such an iconic retailer with years of heritage and experience of supporting families. There is no better time to have a focus on how we serve this customer as we evolve the Very brand for its next exciting phase.”
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