Very Group appoints ex-Fenwick boss Robbie Feather As Retail MD

The Very Group has appointed former Fenwick chief executive Robbie Feather as its retail managing director.
Perkins will depart following seven years at The Very Group.
// The Very Group appoints Robbie Feather as retail managing director and a member of the executive board
// Feather will succeed Sam Perkins, who will step down at the end of the year

The Very Group has appointed former Fenwick chief executive Robbie Feather as its retail managing director and a member of the executive board.

Feather will report directly to chief executive Henry Birch and join Very’s executive board.

He succeeds Sam Perkins who is stepping down from the online retailer at the end of the year after seven years.


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The former commercial director of Sainsbury’s Argos, Feather was recruited by Fenwick in 2018 to turnaround and modernise the business and customer proposition.

He went on to develop the Newcastle-headquartered luxury department store group’s digital strategy, launching the business online, centralising its nine independently-run stores and introducing new processes, IT systems and ways of working to support the new structure.

Prior to joining Fenwick, Robbie held a number of roles at Sainsbury’s Argos, including digital director and general merchandise director.

The Very Group chief executive Henry Birch said: “We are delighted to have attracted someone of Robbie’s calibre to join our executive board. An experienced business leader, Robbie brings substantial expertise in retail and a strong digital and commercial track record. He is the perfect person to lead our retail team into the post-pandemic era and we look forward to him joining us in November.

“Our business is almost unrecognisable from the one that Sam joined in 2014, and his contribution to our transformation and growth has been huge. We will be sad to see him go, but he will leave us in great shape, with a brilliant retail team in place and a strong, clear plan to continue to delight our customers and grow the business over the years ahead. We wish him well in his new endeavours.”

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