// The Very Group is set to provide personalised size and fit guidance across its 300 fashion brands through a new partnership
// The partnership with Truefit is the latest in a series of technology and talent investments that the business is making this year
In a new partnership with Truefit, The Very Group is set to improve the customer experience for its shoppers by providing personalised size and fit guidance across its 300 different fashion brands.
Th group said the move will give customers greater confidence in choosing the right size and fit and will also lead to a reduction in returns.
Truefit, which has 89 million active users, is the latest in a series of technology and talent investments that Very is making in 2022 as it looks to enhance the digital experience for customers.
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The Very Group chief information officer Matt Grest said: “We’re proud to announce this latest partnership, which is one of many we plan to make in tech and talent. As a multi-category retailer, we believe that great digital customer experience involves category-appropriate ways of choosing the right product for you.”
TrueFit managing director EMEA Sarah Curran added: “We’re thrilled to be working with Very as its commitment to delivering best-in-class customer experience continues by building fit confidence and delivering high quality sizing recommendations. Whether it’s helping first-time shoppers have the confidence to convert, or helping returning customers discover new brands, our solution will help Very build trust in each and every path to purchase.”
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