Retail Gazette Loves: The Ikea fashion revolution

Ikea has become the unlikely focal point of a new fashion craze, which came to a head earlier this month at Florence‘s Pitti Uomo fashion fair when photo of a daring male clad in homemade Ikea garments went viral.

https://twitter.com/Epoch_Design/status/878213561646022656

It all started when fashion brand Balenciaga revealed their $2145 Arena tote bag, which the internet was quick to point out looked incredibly similar to the Swedish furniture giant‘s iconic bag.

#ikeahack #ikeaclothes #ikealove #ikea #ikeabag #brah

A post shared by Ikea (@ikeaclothes) on Jun 23, 2017 at 10:03am PDT

Balenciaga will be like: “What the FRAKTA?!” – – – #balenciaga #ikea #frakta #theperfectpair #thedropdate #igkicks #instashoe #brooklyncreatorfarm #instakicks #snkrhds #design #hypebeasts ”ª#productdesign”¬ #igsneakercommunity”¬ #kotd #kicks #kicks0l0gy #crepecity #complexkicks #conceptkicks #ckinspiration #style #sneakerfreakerfam #sneaker #designlife #streetstyle #instagood #eloisthebestbandintheworld

A post shared by STUDIO HAGEL (@studiohagel) on May 5, 2017 at 6:49am PDT

After some cheeky social media posts from Ikea, fashionistas around the globe have been taking it upon themselves to create garments out of the big blue bags adorned with the iconic blue and yellow straps.

Who wore it better? Balenciaga or IKEA? pic.twitter.com/LCB9Qri2xN

— Mikael Pawlo (@mpawlo) April 18, 2017

This DIY Ikea fashion revolution has led to the brand announcing genuine collaborations with brands Off-White and Byredo set for release in 2019.

https://twitter.com/SilvijaVil/status/875327420995383298

Until then check out Instagram‘s @ikeaclothes for inspiration.

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