According to this year’s Econsultancy’s Email Marketing Census, 22% of email marketers will focus on campaign optimisation and testing.
Yet, many marketers perform these tests based on misinformation and could potentially be optimising for the wrong result.
So are you just testing for the sake of testing? Or are your A/B and multivariate strategies truly moving the needle?
Join Kath Pay of Holistic Email Marketing and Tom Ricards of Fresh Relevance to find out the 5 most common mistakes and be inspired by a showcase of meaningful tests that drove great results.
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