Friday, September 24, 2021

Disney and Harrods launch new retail experience

Disney and Harrods have teamed up to recreate its popular theme park experience for the first time in the UK

The company will launch a Cinderella-inspired “Bibbidi Bobbidi Boutique” at the world famous department store which will form the centre piece of Disney at Harrods, a new partnership venture including a bespoke Disney Store and new-look Disney Café.

Opening on 25th November, the Disney Bibbidi Bobbidi Boutique at Harrods has been reimagined for the UK, to create an immersive storytelling experience for children aged 3-12.

Anna Hill, Vice President, The Walt Disney Company, UK & Ireland, said: “Our partnership with Harrods will bring Disney magic to an iconic British store in a completely unique way. The Boutique lets children step into the world of classic Disney characters, celebrate the qualities like kindness and bravery that make them true heroes and heroines, and be transformed as Cinderella was in the famous Fairy Godmother scene from the movie. We hope the experience will create memories that families can enjoy for a lifetime.”

The plans also include a refresh of The Disney Café over the next few months.

Mark Briggs, Store Director at Harrods, said: “There‘s only one Harrods, and there‘s only one Disney but this partnership shows what can be achieved when two iconic brands work together. Disney at Harrods will create a magical day out in itself, shopping for exclusive products at Disney Store, enjoying a meal together with added imagination at the themed Café and experiencing a royal transformation in the Bibbidi Bobbidi Boutique – we can‘t wait to start welcoming guests.”


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