// Harrods has opened a pop-up with LabelHood to celebrate The Year of the Rabbit this Lunar New Year.
// The pop-up is part of the retailer’s ongoing commitment to supporting the development of emerging Chinese luxury talent
Harrods has opened a pop-up with Shangai fashion and cultural community LabelHood to celebrate The Year of the Rabbit this Lunar New Year.
The luxury department store‘s pop-up, in partnership with the community that nurtures emerging Chinese designers, is open until February 5.
It features a curation of “covetable products” from LabelHood’s own label alongside emerging designers such as The Flocks and M Essential.
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The immersive space on Harrods fifth floor aims to offer “fun for everyone” and includes photography sessions for customers to capture family and ‘chosen family’ portraits in celebration of the Lunar New Year.
The retailer first connected with LabelHood in 2019, when it became a key feature in The Harrods ‘Hive’ incubator programme.
The pop-up is part of the retailer’s ongoing commitment to supporting the development of emerging Chinese luxury talent.
In addition to the pop-up space, Harrods is hosting a Spring Festival afternoon tea, inspired by the Year of the Rabbit. Collaborating with the retailer’s expert chefs, the specially-designed menu offers treats for the festive occasion.
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