Multi-brand retailer Shop Direct has posted a five per cent rise in sales for the six week up to and including 27 December.
The group, which counts digital department stores Very.co.uk, Littlewoods.com and isme.com as its business, said 2 December (Cyber Monday) was its busiest day in 2013.
Digital sales rose 14 per cent year-on-year which took online to 84 per cent of total sales – up from last years figure of 80 per cent.
Mobile sales grew 64 per cent and accounted almost half of all online sales (43 per cent.)
The retailer, which turned a profit for the first time in a decade last October, has been rewarded by its decision to use ‘Big Data‘ to its advantage by fusing mobile and customer data to sell its products. It said this year‘s new product offering of Adidas, Apple, Babyliss and Superdry were among its best-sellers.
It said newer brands such as Very.co.uk and isme.com delivered a combined retail sales increase of 27 per cent.
Group CEO, Alex Baldock, said: “We‘re proud to report a record Christmas for Shop Direct. We‘ve come through an exceptionally tough environment, and come through it stronger. This Christmas was another milestone on our journey to being a world class digital retailer, as our department store range, unique financial services offer and ever-growing ecommerce capabilities allowed us to make good things easily accessible to more people.”
Shop Direct reported it sold 76,500 consoles, 119,000 tablets and over 103,000 onesies over the six week period while beauty products rose 18 per cent.