A recent report has shown that grocer giants Asda and Tesco have experienced a significant drop in traffic to their sites over the last year. The research, conducted for City A.M, suggests that Britain’s leading supermarkets are tackling strong competition online as well as in stores.
The findings, by web analytics company SimilarWeb, show that online footfall to Tesco’s website from desktop computers and mobile devices dropped over 10m to 35m in November last year.
Asda’s online traffic also fell from 30m to 22m, while Morrisons saw visits fall from 4.4m last year to 3.5m.
Sainsbury’s was the only one of Britain’s major supermarkets to report a rise in traffic