AmazonFresh has already expanded its online delivery footprint less than a month after launching from 69 to 128 London postcodes.
Greenwich, Haringey and Bexley are among the new 59 postcodes around London’s north, east and south that are now eligible to order their grocery from a range of over 130,000 products from local food producers to shops based in world-famous locations like Borough and Notting Hill.
“The initial response we have received from customers in the capital has been very positive with many calling out low prices, vast selection and fast delivery as their reasons to shop on AmazonFresh,” AmazonFresh vice president Ajay Kavan said.
“We are honing and improving our offer based on customer feedback and will continue to do so as we open up the service to an even greater number of Londoners.”
Since it was launched, AmazonFresh customers in E14, N1 and EC1 postcode areas have made the most orders with the most popular delivery window being 5pm to 6pm.
When AmazonFresh was launched, the shares of its closest competitor Ocado dipped to a three-year low.
Nonetheless, the online grocer still posted pre-tax earnings growth in its half-year report this week.