Thursday, February 21, 2019

Discount retailers overtake Big Four supermarket growth


A new study has shown that discount retailers have grown at a significantly quicker pace than the Big Four grocers in the last five years.

Between 2010 to 2015, discounters have grown by 52% in comparison to the UK’s top supermarket chains growing by 33%, according to a report published by The Local Data Company.

Overall, total growth rates for both supermarkets and discount retailers across a number of towns analysed was 45%, an additional 2,057 stores. Discounters opened 1,487 sites and supermarket chains introduce 570 new locations in the five year period.

Last year, discount stores growth was three times as fast as the Big Four chains. Each discount retailer increased its portfolio with an average of 34 stores each, in comparison to the supermarkets’ average of 10 units.

Asda has the most stores, out of the top supermarkets, in the fastest growing towns in the last five years, with 23% of the total share. Tesco had the fewest with 17%.

Sainsbury’s had the fewest stores, 33% in the densely populated towns.