Majestic Wine took home the High Street Chain of the Year award at the recent International Wine Challenge Merchant Awards.
The UK’s largest specialist wine retailer was recognised for its transformational strategy aimed at helping customers find wines they will love with the guidance of over 900 store team members and wine coinoissers.
Driven by the “getting back to retail basics” project, a number of changes have been made to simplify the shopping experience for customers, improve the support systems of the business and to recognise the contribution of its team members.
In addition, the wine retailer reported an increase in sales in June one year after acquiring Naked Wines, and also improved their range and refreshed their stores.
“Winning the IWC High Street Chain of the Year award is an incredible achievement and is especially important as it reflects all the work that has been done this year as part of our transformation plan,” Majestic Wine managing director John Colley said.
“We are making brilliant steps in becoming a customer focused business with the best people in the trade and I’d like to not only thank the IWC for recognising how far we have come in this short period of time but also all our people at Majestic for their efforts in putting the customer back at the heart of what we do.”
The IWC Merchant Awards was established in 1984 and aims to celebrate the most successful wine businesses in the UK.
The awards are based on top quality wines and a commercially successful, viable, and proven business model.