Brits scramble to buy rosé, ice cream and fans as first ever red heat warning is issued

Like-for-like sales rise 1.6% after months of fall but the growth was driven by inflation, with the price of products significantly higher than in the same period last year
// Sales of rosé, ice cream and fans have risen as Met Office issues first ever red heat warning
// Brits are expecting a sweltering weekend and record temperatures on Monday and Tuesday

The UK’s heatwave has not only led to a “heat-health warning” alert, but also an increase in sales of rosé, ice-creams and fans.

With Brits expecting a sweltering weekend and record temperatures on Monday and Tuesday, sales of rosé, ice-creams and fans are soaring.

German discount grocer Aldi said online sales of fans were 50 times higher this week compared with the same week in 2021, as government issues red alert on heat.


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Aldi is preparing for another record sales event this weekend after selling more rosé wine last week than any other weekend over the last 12 months.

Ice-cream sales are also increasing, and were up 150% last week on the same week last year.

Aldi said online sales of electric fans were up by more than 5000% while paddling pools and deodorant sales had reached record heights.

Specialist retailer Majestic Wine found that sales of rosé were up 49% this week compared with last week as temperatures soared.

Rosé outsold white and red wines by more than 172,000 bottles this week reaching sales of one bottle every 12 seconds amid the hot temperatures.

Meanwhile, online grocer Ocado said ice cream and ice lollies were at the top of online searches this week – with the number of Brits seeking a lolly doubling. Searches for dog ice-cream were up 87%. Searches for barbecue food and meat more than doubled.

“This weekend is set to be another scorcher. We’re expecting barbecues and picnics to be top of the agenda yet again,” Ocado brand director, Lisa McDowell said.

The Met Office has issued the first ever national emergency red alert for heat ahead of expected record temperatures on Monday and Tuesday with the hottest areas expected to be in central and eastern England.

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